Paul Taylor joins the Executive Team of Shift the Movie with a rich history in leading edge Global Strategic Marketing. As an executive at The Coca-Cola Company for seven years, Paul led global strategic planning for two multi-billion dollar business units. He was Global Strategic Innovation Director of Coca-Cola Classic & Diet Coke portfolio which produced 12 billion revenues, marketed in over 200 countries. Paul also served as Global Strategic Marketing & Innovation Director for Dasani & Powerade portfolio which produced 12 billion revenues, marketed in over 90 countries. Prior to The Coca-Cola Company, Paul developed his strategic marketing management skills while working at Colgate-Palmolive, Procter & Gamble, and Hewlett-Packard.
Paul is now founder and President of Paul Taylor Consulting, LLC, a leading edge strategic consulting firm specializing in the areas of Strategic Vision, Insight, Branding, Communication, and Corporate Citizenship with a focus on helping organizations to maximize wealth creation for their stakeholders. His experience, skills and passion for Framing, Naming and Tipping THE SHIFT into the mainstream in an authentically irresistible way is a highly valued asset for the film and all other related branding ventures.