Tina was a high school business and personal finance teacher when she lost her husband, Jamie. Over the next few years, she learned how to balance being a solo mom, work two part-time jobs, and deal with her grief. In 2018, she became a life coach for widow which turned her life around. She learned how to love her new life by processing her emotions instead of avoiding them with online shopping. In 2019, she decided to take her new knowledge and her former passion, teaching personal finance, to create a business empowering widows to be more confident and mindful of their spending while learning to love their new lives.