Lorna Whiteaker is a small business consultant, coach, financial skills trainer and business growth expert with more than 40 years of experience working with small businesses. As the owner of her own small business (businessbeyondtheshoebox.com), she has clear and realistic expectations of just what a business owner must know in order for them to easily and effectively manage the financial piece of their businesses. She has worked with small businesses at every stage of business, from the local “mom & pop” to international corporations – firms making 7 figures and startups with little more than elbow grease and a dream.
As an entrepreneur who pursues excellence and is guided by the highest standards of being of service to others, she discovered early on in her business that she was not motivated by money but still needed to have a profitable business in order to be able to make a bigger impact on the lives of others and to have the lifestyle she wanted.
She loves sharing “real world know-how” to help entrepreneurs design and implement financial game plans and build the frameworks that support profitability so they can have both more money and more time. To have, in her words: “A business and a life they love!”