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Guest Profile

Karen Tibbals MBA


Karen is a passionate researcher and author who came to writing books after studying why people act the way they do for decades as part of her successful corporate career in marketing research.  

She took a detour from her career for a degree in Religion from Earlham School of Religion and multiple courses in ethics and teaching ethics. She was so excited about what she learned that it totally changed how she thought about life! To capture these thoughts, she written two books about how these theories apply to life and to marketing and marketing research.  


She has used those theories in developing the Ethical Frames model and its applications. To help those supporting progressive causes to understand the resistance they face from others, she wrote a book Persuade, Don't Preach: Restoring Civility across the Political Divide. To help marketers understand and be able to apply the theory to their everyday business needs, she has written the book Marketing Landmines: The Next Generation of Emotional Branding. To take it even further, she has developed the Ethical Frames Training Program and Workshops.

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