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  06/21/2011      12:00 pm

The Dr. Pat Show: Talk Radio to Thrive By!: Mass Marketing with Kevin Harrington

Guest Profile

Kevin Harrington

Kevin Harrington

Kevin Harrington, Chairman and Founder of TVGoods Inc, is widely acknowledged as the pioneer and principal architect of the infomercial industry.

In 1984, Kevin produced one of the industrys first 30 minute infomercials. Since then, he has been involved with over 500 product launches that resulted in sales of over four billion dollars worldwide, and 20 products that reached individual sales of over 100 million.

Kevin founded Quantum International, Ltd. in 1988, which merged into National Media Corporation in 1991. Under his leadership as President, National Media reached 500 million in annual sales, distributing in over 100 countries and 20 languages.

Kevin was also CEO of several other entrepreneurial start-ups, including Reliant International Media in 1997, and a joint venture with HSN, Inc. in 1994 called HSN Direct. Kevin also co-founded OmniReliant Holdings Inc. in 2006. Reliant International Media was sold in 2007.

Throughout his career, Kevin helped to establish two of the most important and recognized global networking associations the Entrepreneur's Organization EO and the Electronic Retailing Association ERA.

Due to his extensive resume, Kevin was selected as an investor Shark on the ABC television series Shark Tank. The show gives budding entrepreneurs the chance to pitch their products to a panel of acclaimed judges in hopes of turning their ideas into a successful business reality. He recently released a book entitled Act Now: How I Turn Ideas into Million-Dollar Products that chronicles his life and experiences in the DRTV industry.