Sisters Talk Radio with Mona and Savitri: Encore The Story Behind the Pink Ribbon Campaign

Breast cancer has morphed into one of the most commercialized and visible social causes of our time. In this interview with medical sociologist Gayle A. Sulik, Ph.D. she reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. What is the truth behind this pink curtain and what do women need to really pay attention to?