Business Game Changers Radio with Sarah Westall: Trump, Clinton, and the Mass Media: How the Alternative Media is Setting the Agenda

  09/19/2016  12:00 pm PDT

The Internet and the alternative media are having a significant impact on the presidential campaign and politics in general. Unlike campaigns in the past, Trump has learned to use the alternative media to his advantage, forging alliances with alternative media sites such as InfoWars. This is not unlike Sanders, who garnered huge support from many alternative media sites as well.  Hillary Clinton is the mainstream media candidate. Her support is almost entirely from the old guard and mainstream outlets. These alliances are obvious when you browse the pages of the, CNN, and other mainstream media sites and compare their content and continued support of Hillary Clinton to InfoWars and other alternative media sites who support Donald Trump.


To illustrate my point, here is what Huffington Post adds to the end of each article posted on the Internet:


Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.


And a few headlines featured on Huffington Post:


LIAR, RACIST, THE NOMINEE <With an Image of Trump Below the Headline>


Black Lawmakers: He’s A ‘Disgusting Fraud’ <With an Image of Trump Above the Headline>


Hillary Clinton: My Pneumonia ‘Finally Got Some Republicans Interested in Women’s Health!’



Contrast this to a few headlines featured on InfoWars when covering Hillary Clinton:


Warning: The clintons plundered haiti - We reveal how the Bill and Hillary screwed over hundreds of thousands of Haitians


Proof the military overwhelmingly supports trump


Hillary bores audiences while trump knocks it out of the park


Hillary Campaign Gouges Poorest Supporters


When you see these headlines, it is blaring obvious who these outlets support. What people do not realize is that most of the mainstream media has a bias like this built into stories they publish when their stakeholders have a vested interest in what they publish. So, who are their stakeholders?  Other than presidential campaigns, in most cases, their stakeholders are their largest customers and investors (i.e. those who pay for commercials or those who own their network). Think about it, if a story upsets a large customer who funds a large portion of their network, do you think they are going to run it objectively? How about if it insults the networks owners? They could lose their jobs.


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Sarah Westall

BUSINESS GAME CHANGERS 12PM PT / 3PM ET Business Game Changers with Host Sarah Westall covers the big issues, disruptions, and cutting edge innovation. Each episode bri...

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Alexandra Bruce

Alexandra Bruce is a Brazilian-American publisher, author and filmmaker, who began her career working on independent films and directing music videos in New York City, ...

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