Business Game Changers Radio with Sarah Westall: Are you Loved or Despised? Learn to Leverage Perception Management Strategies with Melissa Delay

  11/23/2015  12:00 pm PDT

Perception management has been alive in well throughout the world for ages. Governments use it all the time to manage public perception regarding policies and use it repeatedly to gain the upper hand in warfare and politics. Businesses also use it to build brands, sell products, and to mitigate losses. 

Leaders know the importance of perception management to grow and maintain a healthy business. In today’s show we discuss the need for leaders to recognize the importance of managing messages and actions to control the perceptions of their workforce and customers. What sets great leaders apart is their ability to control the everyday details of their work and the work of their companies. Ultimately, what people appraise as your effectiveness and ability becomes their perception, which then becomes reality. Unmanaged perceptions can create a reality that is opposite to what is wanted. 

Melissa Delay, the Message Maven, joins us to give insights into the best strategies to implement. She has coached fortune 100 leaders and executive senior leaders to improve employee, customer and stakeholder perceptions as well as motivate strategic company-wide behavior changes. She also facilitates executive crisis media coaching sessions, preparing leaders to deliver persuasive messages in print, radio or TV interviews. 

You can reach Melissa Delay at her company website: 


Sarah Westall

BUSINESS GAME CHANGERS 12PM PT / 3PM ET Business Game Changers with Host Sarah Westall covers the big issues, disruptions, and cutting edge innovation. Each episode bri...

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Melissa Delay

Melissa Delay is called the Message Maven. Her company TruPerception provides reputation management for CEO’s and business leaders. She helps executives with crisis avoidanc...

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